As a Senior Graphic Designer specialising in brand identity design, I work across three areas: Brand Foundation, Brand Application, and Ongoing Design Support. This includes building brand identity systems from scratch, applying existing branding across digital and physical touchpoints, and supporting businesses with ongoing design needs as they grow.

Yes. Not every project starts from zero. If you already have a logo or existing brand assets, we can refine, extend, or realign them so the brand becomes more consistent and scalable. I’m also happy to apply your existing identity across different touchpoints.

Ongoing support means I work with your business as a long-term design partner. Instead of searching for a new designer each time something is needed, you have consistent design support while your brand stays visually aligned as it evolves. I collaborate with teams internationally and adapt to the workflow that suits your business best.

You can share as many design requests as needed. Work is prioritised and completed one request at a time to ensure focus, quality, and clear feedback throughout the process.

Focusing on one request at a time keeps the work moving efficiently while ensuring each piece receives proper attention. It also helps keep feedback clear and avoids multiple unfinished tasks happening at once.

This depends on the type of work and how quickly feedback is provided. Smaller tasks such as social graphics or marketing assets may take a few days, while larger pieces like brand systems naturally require more time. Larger projects are typically broken into smaller tasks and worked through step by step.

Requests can be shared through your client portal or by email, depending on what works best for you. You can provide written briefs, reference images, or short explanations — whatever communicates the goal clearly. If a call is helpful for discussing something more complex, that can also be arranged.

You retain full ownership of all approved final deliverables. Everything created for your project belongs to your business once the work is completed. If required, I’m also happy to sign an NDA.

Branding works best when the product or service behind it is already strong. Good branding clarifies your value, builds trust, and makes it easier for people to understand why they should choose you. In that sense, branding amplifies what already makes your business great. For businesses starting out, I often recommend beginning with a Minimum Viable Brand (MVB) — a focused foundation that includes the essentials such as a logo, colour palette, typography, and basic brand direction. This gives you a clear starting point while leaving room for the brand to evolve as the business grows.

It begins with an enquiry and a short discovery step to understand your goals. From there I prepare a clear proposal outlining the scope, timeline, and next steps. Once everything is confirmed, development begins and we work collaboratively from there.

Submit an enquiry through the contact form. I review every enquiry personally and typically respond within 24 hours with a thoughtful reply and clear next steps.