I built the identity around the manor’s architecture and history, pairing a heritage-led visual language with a flexible system for everyday use. Since launch, the work has expanded across guest-facing and internal touchpoints while keeping the experience calm, distinctive, and rooted in place.
The mark turns Smecere’s history into a working identity: a barrel seen from above, twelve clock-like lines for time, and an S at its centre. Paired with the manor illustration and flexible lockups, it gives the business a recognisable signature across formal and everyday applications.
Menus were designed around local reading habits, with Latvian first and Russian and English versions supporting visitors. The result balances heritage and clarity, helping guests move through a multi-language dining experience with ease.
The lunch offer uses the logomark as a clock, with the dish and serving window built into the composition. A simple visual cue turns a time-sensitive offer into something instantly understood.
Instagram highlights use familiar, direct symbols, a clock for reservations, a blanket for stays, and a glass for drinks. The system gives guests an immediate route to what they need, while keeping every cover distinctly Smecere.
Before committing to a permanent roadside sign, I produced day and night visualisations that showed the team how it would read in context. I then prepared production-ready files, helping turn a high-stakes investment into a more confident decision.
“Working with Ren was a great experience from start to finish. He guided us through each step and really took the time to understand the history and vision we had for the manor. His approach made the process feel clear and stress-free, and the final result reflects the place perfectly. I would highly recommend Ren to any business owner looking for a design partner they can trust.”
Toms Bergs | Founder & Owner