IPS Cash: Home seller marketing folder

IPS Cash: Home seller marketing folder

Client

IPS Cash (New Hampshire, USA)

Industry

Real Estate

Services

Application — sales folder & print materials

Scope

Marketing folder, flyers & print collateral

Role

Brand application designer

[CHALLENGE]

IPS Cash needed polished collateral for face-to-face conversations with homeowners, often at a stressful decision point. The materials had to feel more trustworthy than typical real-estate marketing, while making a complex selling process simple to navigate.

Client

IPS Cash (New Hampshire, USA)

Industry

Real Estate

Services

Application — sales folder & print materials

Scope

Marketing folder, flyers & print collateral

Role

Brand application designer

[CHALLENGE]

IPS Cash needed polished collateral for face-to-face conversations with homeowners, often at a stressful decision point. The materials had to feel more trustworthy than typical real-estate marketing, while making a complex selling process simple to navigate.

[APPROACH]

[APPROACH]

I designed a premium folder and a clear insert system that guides sellers through the information at their own pace. Tiered half-inch page cuts reveal each topic at a glance, while the two sides separate sales and customer-success materials, giving the IPS team a confident, credible tool for every meeting.

[RESULT]

[RESULT]

"Ren brought a clean, organised process from day one, made collaboration easy, and elevated our visuals in a way that immediately sharpened the brand. He was responsive, took feedback well, and delivered thoughtful improvements without losing momentum. I'd gladly work with him again and recommend him to any team looking to strengthen their marketing collateral or brand presence."

Candy Osborne | Chief Operating Officer