BT Power — Branding & Ongoing Design Support

BT Power — Branding & Ongoing Design Support

Client

BT Power SIA (Riga, Latvia)

Industry

Solar Energy & Electrical Solutions

Services

Strategy, Branding, Touchpoints, Support

Deliverables

Web, Digital, Print, Internal, External

[BRIEF]

[BRIEF]

BT Power is a fast-growing solar and electrical installation company based in Latvia, operating across the Baltic region. As the business scaled, its visual identity and digital presence no longer reflected the size or professionalism of its operations. The brand lacked consistency, a functional logo system, and a clear way to communicate its services without a website or active social presence.

The goal was to refine the existing identity by meeting the company where it was, then guiding it forward — building a clear, practical brand system that could scale across vehicles, equipment, digital platforms, and internal use, while maintaining a corporate, trustworthy tone.

Client

BT Power SIA (Riga, Latvia)

Industry

Solar Energy & Electrical Solutions

Services

Strategy, Branding, Touchpoints, Support

Deliverables

Web, Digital, Print, Internal, External

[BRIEF]

BT Power is a fast-growing solar and electrical installation company based in Latvia, operating across the Baltic region. As the business scaled, its visual identity and digital presence no longer reflected the size or professionalism of its operations. The brand lacked consistency, a functional logo system, and a clear way to communicate its services without a website or active social presence.

The goal was to refine the existing identity by meeting the company where it was, then guiding it forward — building a clear, practical brand system that could scale across vehicles, equipment, digital platforms, and internal use, while maintaining a corporate, trustworthy tone.

[SOLUTION]

[SOLUTION]

[SOLUTION]

I refined and vectorised the existing BT Power logo to make it fully functional and scalable, preserving familiarity while improving clarity and usability. A simple, structured visual system was introduced, supported by a modern typeface that works reliably in both Latvian and English, and a restrained colour palette that balances professionalism with recognisability — including a green accent referencing renewable energy.

Alongside the identity, I designed a clean, purpose-driven website focused on clarity: who BT Power is, what they do, and the scale of their work. Since 2023, I have continued to support BT Power remotely as their ongoing design partner, handling everything from print and digital design to website updates, presentations, social media assets, and internal materials.

The result is a practical brand system built for everyday use — consistent, flexible, and designed to scale with the company’s growth. While creative exploration was intentionally restrained to match the company’s needs, the work has remained reliable, structured, and aligned with long-term business goals.

[TESTIMONIAL]

[TESTIMONIAL]

[TESTIMONIAL]

"Ren became an extension of our team almost instantly. He handled everything from small updates to custom assets with reliability, helping us build a strong and recognisable brand across the Baltics."

Toms Bergs | Founder & Owner