I refined and vectorised the existing BT Power logo to make it fully functional and scalable, preserving familiarity while improving clarity and usability. A simple, structured visual system was introduced, supported by a modern typeface that works reliably in both Latvian and English, and a restrained colour palette that balances professionalism with recognisability, including a green accent referencing renewable energy.
Alongside the identity, I designed a clean, purpose-driven website focused on clarity: who BT Power is, what they do, and the scale of their work. Since 2023, I have continued to support BT Power remotely as their ongoing design partner, handling everything from print and digital design to website updates, presentations, exhibition materials, social media assets, and internal materials.
One of the clearer results came from reworking how BT Power showed up at trade exhibitions, redesigning the stand and supporting materials to work harder for engagement rather than just look professional. That shift lifted exhibition engagement by 30%.
The result is a practical brand system built for everyday use, consistent, flexible, and designed to scale with the company's growth. It's supported BT Power through a period of rapid expansion, contributing to their recognition as one of Latvia's fastest growing companies in 2024.
"Ren became an extension of our team almost instantly. He handled everything from small updates to custom assets with reliability, helping us build a strong and recognisable brand across the Baltics."

Toms Bergs | Founder & Owner











