I partnered with Co-founder Rolands Legzdiņš to create a visual identity built around movement, clarity, and precision. We chose a clean, full wordmark to establish strong name recognition for a new company. Flow-inspired typography reinforces the brand name visually, while a wind turbine propeller detail integrated into the “O” symbolises renewable energy and became a memorable standalone mark. The word “Trade” is set in bold italic with a gold accent, communicating both the fast-paced nature of energy markets and a premium positioning.

To help PowerFlow translate its vision into clear communication, I also developed a simple system diagram that visualises its unique trade model — turning complexity into an engaging, easy-to-understand narrative. The resulting brand confidently communicates PowerFlow’s value to investors and partners, while staying adaptable as the company grows and expands internationally.