All other case studies here show what I can do inside someone else's constraints, an existing brand to work within, decisions that aren't mine to make. This one's different, nobody else's call, every choice ahead, the name, the mark, the colour logic, the campaign hooks, is mine. Finishing a day early mattered too, proving I could hold a high standard under real pressure, not just meet the brief. The deck below walks through the reasoning behind every decision.