When PowerFlow Trade approached me in 2024, they had no brand assets or digital presence—only a clear vision of how they wanted to be perceived: modern, trustworthy, and bold. The goal was to create a strong first impression that reflected their AI-powered energy trading services and commitment to renewables. To stand out in a sector dominated by blue and green tones, I introduced gold as the primary brand colour—paired with black and white for a clean, premium aesthetic. The logo was built around the full company name, using flow-inspired typography to reinforce the idea of energy in motion. A wind turbine propeller was cleverly integrated into the ‘O’ of “PowerFlow,” symbolising movement and renewable energy at the core of their identity. To enhance clarity and structure, the word “Trade” was styled in bold italic and coloured gold, bringing both hierarchy and a subtle nod to the dynamic nature of energy trading. This stylised ‘O’ became the standalone brand mark—simple, scalable, and instantly recognisable. I selected Inter as the core typeface for its versatility and clarity across all mediums, and delivered a Brand Guide Sheet to support consistency as the brand grows.