When PowerFlow Trade approached me in 2024, they had no brand assets or digital footprint—only a clear idea of how they wanted to be perceived: modern, trustworthy, and bold. The goal was to create a strong first impression that reflected their AI-powered energy trading services and commitment to renewables. To break away from the typical green-and-blue energy aesthetic, I introduced gold as the lead colour—paired with black and white for a clean, premium feel. The logo was built around the full company name, using flow-inspired typography to reflect energy in motion. I integrated a wind turbine propeller into the ‘O’ of “PowerFlow”—a nod to movement and sustainability at the brand’s core. To add clarity and structure, “Trade” was styled in bold italic and coloured gold, adding both hierarchy and a subtle reference to dynamic trading. This stylised ‘O’ also became the standalone brand mark—simple, scalable, and recognisable. For typography, I chose Inter for its clarity and versatility across platforms. I wrapped up the project with a Brand Guide Sheet to help them roll it out consistently.