BT Power had strong operations on the field but no brand to match. Their logo wasn't vectorised, fonts were inconsistent, and colours were chosen by eye — making consistency a constant struggle, especially for suppliers and internal teams. With no website or digital presence, they relied on word-of-mouth, which limited their growth as a B2B company. I took on the challenge of building a scalable identity from the ground up - something modern, rooted in their electrical background, and adaptable for both Latvian and international partners where communication relied on English. It needed to work across internal office use, vehicles, screens, and print — while feeling humble, professional, and trustworthy. Since the original logo idea was already deeply embedded and off-limits for change, and the client leaned towards a more corporate look, I shaped the system around those constraints, meeting them where they were and supporting them every step of the way for the future ahead.