BT Power

BT Power

Overview

Overview

In 2023, I had the privilege of helping one of Latvia’s most promising companies—BT Power—build a brand that could keep up with their rapid growth. Ranked among the country’s 40 fastest-growing companies that year, they needed a visual identity that matched their momentum and rising reputation.

Year

2025

Industry

Solar Energy & Electrical Solutions

Services

Strategy, Branding, Touchpoints, Guidelines

Timeline

2023 – Ongoing partnership

Overview

In 2023, I had the privilege of helping one of Latvia’s most promising companies—BT Power—build a brand that could keep up with their rapid growth. Ranked among the country’s 40 fastest-growing companies that year, they needed a visual identity that matched their momentum and rising reputation.

Year

2025

Industry

Solar Energy & Electrical Solutions

Services

Strategy, Branding, Touchpoints, Guidelines

Timeline

2023 – Ongoing partnership

BT Power Team Photo
BT Power Team Photo
BT Power Team Photo
BT Power Solar Panel Field
BT Power Solar Panel Field
BT Power Solar Panel Field

Challenge & Approach

Challenge & Approach

Challenge & Approach

From Fragmented to Powerful

When I began working with BT Power in 2023, the company had been operating since 2019, but their brand lacked a solid visual foundation. The existing logo was fragmented—missing a vector file, with inconsistent fonts and misaligned colours, which led to poor print quality. Additionally, BT Power had no digital presence—no website, no social media, and no central hub to showcase their work or achievements. For a fast-growing B2B company, this created a major gap—potential partners couldn’t easily see their value or track their progress. My goal was to fix that, fast. I started by refining their logo—vectorising the design, adjusting alignment, and standardising typography to ensure clarity at every size. I selected Poppins as the brand typeface for its readability and support for Latvian characters like ā, č, and ņ. The colour palette was modernised by deepening the green and adding a punchy yellow accent to represent solar energy and signal a fresh start. Once the identity was clear and cohesive, we turned to the digital side. I designed a clean, accessible website to house their portfolio, timeline, and achievements—giving potential clients and partners a way to see what BT Power was all about, at a glance.

BT Power Logo on Black Background
BT Power Logo on Black Background
BT Power Logo on Black Background
BT Power Logo Rationale Annotations
BT Power Logo Rationale Annotations
BT Power Logo Rationale Annotations
BT Power Brand Guidelines Sheet
BT Power Brand Guidelines Sheet
BT Power Brand Guidelines Sheet
BT Power Instagram
BT Power Instagram
BT Power Instagram
BT Power Facebook
BT Power Facebook
BT Power Facebook
BT Power Instagram Stories
BT Power Instagram Stories
BT Power Instagram Stories
BT Power Website On Macbook Mockup
BT Power Website On Macbook Mockup
BT Power Website On Macbook Mockup
BT Power Instagram Carousel Design
BT Power Instagram Carousel Design
BT Power Instagram Carousel Design
BT Power Event Banner and Hard Hat
BT Power Event Banner and Hard Hat
BT Power Event Banner and Hard Hat
BT Power Worker Next To Solar Panel
BT Power Worker Next To Solar Panel
BT Power Worker Next To Solar Panel
BT Power Company Vans
BT Power Company Vans
BT Power Company Vans
BT Power Stationery Design
BT Power Stationery Design
BT Power Stationery Design

Result & Reflection

Result & Reflection

Result & Reflection

A Brand That Matches the Momentum

With the new identity system in place, BT Power’s image finally matched their growth. Within a year, they jumped from 29th to 4th place in Latvia’s Top 100 Fastest-Growing Companies—a leap that reflects both their ambition and the clarity of their new brand presence. Today, BT Power’s brand speaks for them: bold, professional, and easy to recognise. Their scalable logo, consistent colours, and new digital platform all work together to support their reputation and attract new opportunities. This collaboration is ongoing, and it’s been a rewarding experience to see the brand—and our working relationship—continue to evolve. BT Power’s growth is also a reflection of mine, and I’m proud to have played a part in helping them reach their next level.

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© 2025 renbarkevics. | VAT: ESZ1722304T

LET'S TALK

Book your free call—whether you need a new brand identity, a refresh, or an out-of-the-box approach, I’ve got the perfect solution for you.

REN BARKEVICS

Freelance

BOOK A 15-MIN DISCOVERY CALL

Tailored Solutions

If your brand lacks clarity or impact, it’s not just a design issue—it’s holding your business back from its full long-term potential and the chance to build something that lasts for generations. If that sounds familiar, I’d love to hear from you.

Clear Next Steps

After our discovery call, I’ll provide you with a custom proposal, tailored to meet your specific needs and set your brand on the right path.

Just a quick question?

By submitting, you agree to the Terms and Privacy Policy.

LET'S TALK

Book your free call—whether you need a new brand identity, a refresh, or an out-of-the-box approach, I’ve got the perfect solution for you.

REN BARKEVICS

Freelance

BOOK A 15-MIN DISCOVERY CALL

Tailored Solutions

If your brand lacks clarity or impact, it’s not just a design issue—it’s holding your business back from its full long-term potential and the chance to build something that lasts for generations. If that sounds familiar, I’d love to hear from you.

Clear Next Steps

After our discovery call, I’ll provide you with a custom proposal, tailored to meet your specific needs and set your brand on the right path.

Just a quick question?

By submitting, you agree to the Terms and Privacy Policy.

© 2025 renbarkevics. | VAT: ESZ1722304T

LET'S TALK

Book your free call—whether you need a new brand identity, a refresh, or an out-of-the-box approach, I’ve got the perfect solution for you.

REN BARKEVICS

Freelance

BOOK A 15-MIN DISCOVERY CALL

Tailored Solutions

If your brand lacks clarity or impact, it’s not just a design issue—it’s holding your business back from its full long-term potential and the chance to build something that lasts for generations. If that sounds familiar, I’d love to hear from you.

Clear Next Steps

After our discovery call, I’ll provide you with a custom proposal, tailored to meet your specific needs and set your brand on the right path.