From Fragmented to Powerful
When I began working with BT Power in 2023, the company had been operating since 2019, but their brand lacked a solid visual foundation. The existing logo was fragmented—missing a vector file, with inconsistent fonts and misaligned colours, which led to poor print quality. Additionally, BT Power had no digital presence—no website, no social media, and no central hub to showcase their work or achievements. For a fast-growing B2B company, this created a major gap—potential partners couldn’t easily see their value or track their progress. My goal was to fix that, fast. I started by refining their logo—vectorising the design, adjusting alignment, and standardising typography to ensure clarity at every size. I selected Poppins as the brand typeface for its readability and support for Latvian characters like ā, č, and ņ. The colour palette was modernised by deepening the green and adding a punchy yellow accent to represent solar energy and signal a fresh start. Once the identity was clear and cohesive, we turned to the digital side. I designed a clean, accessible website to house their portfolio, timeline, and achievements—giving potential clients and partners a way to see what BT Power was all about, at a glance.
A Brand That Matches the Momentum
With the new identity system in place, BT Power’s image finally matched their growth. Within a year, they jumped from 29th to 4th place in Latvia’s Top 100 Fastest-Growing Companies—a leap that reflects both their ambition and the clarity of their new brand presence. Today, BT Power’s brand speaks for them: bold, professional, and easy to recognise. Their scalable logo, consistent colours, and new digital platform all work together to support their reputation and attract new opportunities. This collaboration is ongoing, and it’s been a rewarding experience to see the brand—and our working relationship—continue to evolve. BT Power’s growth is also a reflection of mine, and I’m proud to have played a part in helping them reach their next level.
NEXT PROJECTS
(2018-25©)