From Fragmented to Powerful: Building a B2B Brand with Clarity, Consistency, and Confidence
When I began working with BT Power in 2023, the company had been operating since 2019, but their brand lacked a solid visual foundation. The existing logo was fragmented—missing a vector file, with inconsistent fonts and misaligned colours, which led to poor print quality. Additionally, BT Power had no digital presence—no website or social media profiles—and no central platform to showcase their work or document their achievements. For a company growing rapidly in the B2B sector, this created a significant gap, as potential business partners had no easy way to view their progress. The challenge was clear: I needed to create a cohesive brand identity that reflected their high standards while providing a professional platform for businesses to see and track BT Power's growth. To start, I refined their logo by vectorising it, ensuring scalability and consistency across all materials. I chose Poppins, a modern and legible typeface, ensuring it supported Latvian-specific characters like ā, č, ņ. For the colour palette, we updated the existing green with a bolder tone and introduced yellow as an accent, symbolising energy and optimism. Once the visual identity was in place, we shifted focus to their digital presence, designing a straightforward website to act as a central hub for presenting their projects and achievements. The goal was to provide an easily accessible history of their work for business partners, ensuring they could track the company's progress and capabilities. Through this process, we built a unified brand that now effectively communicates BT Power’s professionalism and ambition, while offering their partners a reliable resource to see their growth over time.
A Brand That Matches the Momentum
With the new identity system in place, BT Power’s brand evolved alongside their business, and the transformation was swift. In one year, they jumped from 29th to 4th place in Latvia’s Top 100 Fastest-Growing Companies—an impressive leap that highlights their ambition and the effectiveness of the new brand direction. The unified identity, now consistent across all touchpoints, allowed BT Power to showcase their professionalism, expertise, and forward-thinking vision. From a fragmented logo to a sleek, scalable visual system, and from no digital presence to a fully developed online platform, each element worked seamlessly to elevate their position in the B2B energy market. We’ve continued working together ever since, and seeing the brand evolve alongside the company’s rapid growth has been incredibly rewarding. This partnership reflects not only BT Power's expansion but also my growth as a designer, and I’m proud to have been part of their journey.
NEXT PROJECTS
(2018-25©)