BT Power

BT Power

Overview

Overview

In 2023, I had the privilege of helping one of Latvia’s most promising companies—BT Power—build a brand that could keep up with their rapid growth. Ranked among the country’s 40 fastest-growing companies that year, they needed a visual identity that matched their momentum and rising reputation. The challenge was clear: design a brand that not only reflected their high standards but also positioned them as a leader within the competitive B2B energy sector. The goal was to create a cohesive, professional presence that would resonate with their audience, amplify their impact, and establish a solid foundation for future growth.

Year

2025

Industry

Solar Energy & Electrical Solutions

Services

Strategy, Branding, Touchpoints, Guidelines

Timeline

2023 – Ongoing partnership

Overview

In 2023, I had the privilege of helping one of Latvia’s most promising companies—BT Power—build a brand that could keep up with their rapid growth. Ranked among the country’s 40 fastest-growing companies that year, they needed a visual identity that matched their momentum and rising reputation. The challenge was clear: design a brand that not only reflected their high standards but also positioned them as a leader within the competitive B2B energy sector. The goal was to create a cohesive, professional presence that would resonate with their audience, amplify their impact, and establish a solid foundation for future growth.

Year

2025

Industry

Solar Energy & Electrical Solutions

Services

Strategy, Branding, Touchpoints, Guidelines

Timeline

2023 – Ongoing partnership

BT Power Team Photo
BT Power Team Photo
BT Power Team Photo
BT Power Solar Panel Field
BT Power Solar Panel Field
BT Power Solar Panel Field

Challenge & Approach

Challenge & Approach

Challenge & Approach

From Fragmented to Powerful: Building a B2B Brand with Clarity, Consistency, and Confidence

When I began working with BT Power in 2023, the company had been operating since 2019, but their brand lacked a solid visual foundation. The existing logo was fragmented—missing a vector file, with inconsistent fonts and misaligned colours, which led to poor print quality. Additionally, BT Power had no digital presence—no website or social media profiles—and no central platform to showcase their work or document their achievements. For a company growing rapidly in the B2B sector, this created a significant gap, as potential business partners had no easy way to view their progress. The challenge was clear: I needed to create a cohesive brand identity that reflected their high standards while providing a professional platform for businesses to see and track BT Power's growth. To start, I refined their logo by vectorising it, ensuring scalability and consistency across all materials. I chose Poppins, a modern and legible typeface, ensuring it supported Latvian-specific characters like ā, č, ņ. For the colour palette, we updated the existing green with a bolder tone and introduced yellow as an accent, symbolising energy and optimism. Once the visual identity was in place, we shifted focus to their digital presence, designing a straightforward website to act as a central hub for presenting their projects and achievements. The goal was to provide an easily accessible history of their work for business partners, ensuring they could track the company's progress and capabilities. Through this process, we built a unified brand that now effectively communicates BT Power’s professionalism and ambition, while offering their partners a reliable resource to see their growth over time.

BT Power Logo on Black Background
BT Power Logo on Black Background
BT Power Logo on Black Background
BT Power Logo Rationale
BT Power Logo Rationale
BT Power Logo Rationale
BT Power Guidelines Sheet
BT Power Guidelines Sheet
BT Power Guidelines Sheet
BT Power Social Media
BT Power Social Media
BT Power Social Media
BT Power Facebook
BT Power Facebook
BT Power Facebook
BT Power Instagram Stories
BT Power Instagram Stories
BT Power Instagram Stories
BT Power Website
BT Power Website
BT Power Website
BT Power Instagram Carousel Design
BT Power Instagram Carousel Design
BT Power Instagram Carousel Design
BT Power Exhibition Banner & Safety Hat
BT Power Exhibition Banner & Safety Hat
BT Power Exhibition Banner & Safety Hat
BT Power Hi-Vis Uniform and Logo
BT Power Hi-Vis Uniform and Logo
BT Power Hi-Vis Uniform and Logo
BT Power Presentation Slides
BT Power Presentation Slides
BT Power Presentation Slides
BT Power Vans
BT Power Vans
BT Power Vans
BT Power Stationery
BT Power Stationery
BT Power Stationery

Result & Reflection

Result & Reflection

Result & Reflection

A Brand That Matches the Momentum

With the new identity system in place, BT Power’s brand evolved alongside their business, and the transformation was swift. In one year, they jumped from 29th to 4th place in Latvia’s Top 100 Fastest-Growing Companies—an impressive leap that highlights their ambition and the effectiveness of the new brand direction. The unified identity, now consistent across all touchpoints, allowed BT Power to showcase their professionalism, expertise, and forward-thinking vision. From a fragmented logo to a sleek, scalable visual system, and from no digital presence to a fully developed online platform, each element worked seamlessly to elevate their position in the B2B energy market. We’ve continued working together ever since, and seeing the brand evolve alongside the company’s rapid growth has been incredibly rewarding. This partnership reflects not only BT Power's expansion but also my growth as a designer, and I’m proud to have been part of their journey.

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© 2025 renbarkevics. | VAT: ESZ1722304T

LET'S TALK

Tell me about your project—whether you need a new brand identity, a refresh, or an out-of-the-box approach, I’ve got the perfect solution for you.

Tailored Solutions

If your brand lacks clarity or impact, it’s not just a design issue—it’s holding your business back from its full long-term potential and the chance to build something that lasts for generations. If that sounds familiar, I’d love to hear from you.

Clear Next Steps

After our discovery call, I’ll provide you with a custom proposal, tailored to meet your specific needs and set your brand on the right path.

REN BARKEVICS

Freelance

BOOK A 15-MIN DISCOVERY CALL

Not covered in my FAQ? Leave a message here.

By submitting, you agree to our Terms and Privacy Policy.

LET'S TALK

Tell me about your
project—whether you need a new brand identity, a refresh, or an out-of-the-box solution, I’ve got you covered.

Tailored Solutions

If your brand lacks clarity or impact, it’s not just a design issue—it’s holding your business back from its full long-term potential and the chance to build something that lasts for generations. If that sounds familiar, I’d love to hear from you.

Clear Next Steps

After our discovery call, I’ll provide you with a custom proposal, tailored to meet your specific needs and set your brand on the right path.

REN BARKEVICS

Freelance

BOOK A 15-MIN DISCOVERY CALL

Not covered in my FAQ? Leave a message here.

By submitting, you agree to our Terms and Privacy Policy.

© 2025 renbarkevics. | VAT: ESZ1722304T

LET'S TALK

Tell me about your project—whether you need a new brand identity, a refresh, or an out-of-the-box approach, I’ve got the perfect solution for you.

Tailored Solutions

If your brand lacks clarity or impact, it’s not just a design issue—it’s holding your business back from its full long-term potential and the chance to build something that lasts for generations. If that sounds familiar, I’d love to hear from you.

Clear Next Steps

After our discovery call, I’ll provide you with a custom proposal, tailored to meet your specific needs and set your brand on the right path.

REN BARKEVICS

Freelance

BOOK A 15-MIN DISCOVERY CALL